A fair is an economic, social or cultural event that can be stable or temporary and that can take place on a fixed or itinerant basis. Trade fairs are often dedicated to a specific topic, the most common are trade fairs, where on the one hand there are exhibiting companies that show their products and/or services, and on the other side companies potentially interested in the products being displayed. Sometimes fairs can be part of a congress, while others can take place independently. The goal of a trade show is to find distributors and agents for a brand or a product, and also learn more about competitors. Companies in this can test novelties, serve old customers or contact new customers.

Our company is particularly specialized in fairs like CeBIT in Hannover, IFA in Berlin and MWC in Barcelona, while in Italy we are present at the furniture and design fair in Milan. An exhibition is a space built or set up for this purpose, for example in the premises of a hotel, and in this case we find ourselves in the case of a corporate event. Within a trade fair space there is the presence of sponsors with different levels of investment and participation, the "Speakers Corners", support staff, catering and promotional material.

The fairs usually last from three to six days, with regard to this, our company offers the following services:

• Before the fair: general advice, planning, financial analysis and budgeting, location and exhibition center management, reservations, accommodation and travel, communication and marketing, registration, support staff management, catering management, stand production management, presentation and commercial dossier, exposure plan, sponsorship and business relations.

• During the fair: general coordination, participant assistance, reception management, support staff coordination, welcome kit delivery, parallel activity logs, catering coordination, platform and software management, "one to one" virtual meeting.

• After the fair: satisfaction surveys, evaluation report, management of press releases, Excel lists with the contacts collected during the fair, economic closure.

A corporate event is a type of event organized by a company with the aim of presenting a new product or service or projecting a concrete image of your brand. These types of events are ideal for increasing the prestige and reputation of the company, as well as giving more visibility to the business. It is also possible that the goal of organizing corporate events is internal, such as integrating teams, improving communication between departments and sectors or increasing the motivation, involvement and productivity of the company’s workers. Therefore, the organization of events can be defined as the process of designing, planning and executing an event to achieve the set goals with a higher success rate.

To make your event special, we at CandK Communication help you

1. Setting targets

   The first step to organize an event is to know what goals you want to achieve with its celebration. Defining the objectives of the event is crucial to ensuring its success, as it will enable better decisions to be made on the necessary strategies and actions. It is also essential to know who the event is aimed at, which is the target that will participate' the convention.

2. Selecting the date of the event

   Another key to the success of a corporate event is the choice of the ideal date for its celebration. In this case it is important to consider the target and be able to establish a date and time that best suits the needs of the company and the target (in this way the assistance will be maximized).

3. Choosing the best environment

   When organizing an event, you need to have a good communication strategy to efficiently reach the target audience, and with the right customer support, the event can be really a success. Relying on new communication channels like social media or email is a good alternative to establishing a good event promotion.

4. Designing a communication strategy

   Quando si organizza un evento bisogna avere una buona strategia di comunicazione per raggiungere in modo efficiente il pubblico di riferimento, e con il giusto customer support, l’evento può essere davvero un successo. Fare affidamento su nuovi canali di comunicazione come i social media o la posta elettronica è una buona alternativa per stabilire una buona promozione dell’evento.

5. Establishing an appropriate budget

   The celebration of a corporate event has costs, so it is important to develop a budget, and especially a budget, that falls within the possibilities of the enterprise to cover all the necessary resources and create a successful organization.

6. Focus on outsourcing

   To get the most out of organizing corporate events you need to leave the whole process in the hands of professionals with years of experience in this type of acts. With a company or professional you can avoid common mistakes which happen when organizing such celebrations, you can optimize resources to get the most out of the available budget and you will have the guarantee that your event will be more successful and spread.

7. Take advantage of organizing corporate events

   Organizing a fair, a presentation, a convention or another corporate event will bring interesting advantages, including: increasing the prestige of the company. A good corporate event will be able to project a better image of your business, increasing its prestige, reach and reputation in the market. Moreover, the creation of a corporate event allows to establish close and lasting relationships with customers.

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